Free Sales Effectiveness Report

Created by Experts

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Could Your Sales Function Be Performing Better?

Most growing businesses don’t need to completely reinvent the way they sell.

But small gaps across lead management, sales process, CRM, enablement and pipeline visibility can have a significant impact on conversion rates, sales cycles and ultimately revenue.

The Sales Effectiveness Assessment helps you identify where your sales function is performing well, where opportunities are being lost and where improvements could have the biggest commercial impact.

In around five minutes, you’ll receive your Sales Effectiveness Score, together with a breakdown across the key areas that influence sales performance.

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Measured across four key areas that have the biggest impact on lead conversion

AI Driven Sales Enablement

Do you have the systems, processes, and resources in place to help opportunities progress efficiently from enquiry to customer?

Lead Management

How effectively are leads being captured, qualified, prioritised, and followed up?

CRM & Automation

Is your CRM helping drive revenue growth or simply storing data?

Pipeline Visibility

Can you clearly identify where leads and opportunities are progressing or where they’re being lost?

Who Is This For?

This assessment is designed for SMEs & growing businesses that want to generate more revenue from the leads they already have.

Whether your sales is founder-led, handled by a dedicated sales team, or shared across the business, we’ll help identify opportunities to improve conversion and sales efficiency.

It’s particularly valuable for:

Business Owners and Founders
Managing Directors
Commercial Leaders
Sales Managers
Growing B2B Service Businesses

Especially if you’re asking questions like:

Are we converting enough of our leads into customers?
Are opportunities progressing as quickly as they should?
Do we know where leads are being lost?
Are we making the most of our CRM and automation tools?
Could we generate more revenue without increasing lead generation spend?

The review is designed to help uncover practical opportunities to improve conversion, increase sales efficiency, and maximise the return from every lead entering your business.

Sales Effectiveness FAQs

Get answers to the most common questions about lead conversion, sales processes, CRM optimisation, pipeline management and revenue growth.

What is sales effectiveness?

Sales effectiveness is a measure of how well your sales function turns opportunities into revenue. It looks beyond individual sales performance to consider the processes, tools, technology and resources that help your team sell effectively.A more effective sales function should make it easier to progress opportunities, improve conversion rates, shorten sales cycles and give you greater visibility over sales performance.

What is a Sales Effectiveness Assessment?

A Sales Effectiveness Assessment helps you understand how effectively your current sales function is operating and identify weaknesses that could be affecting performance.Reborn’s free assessment looks at four key areas: Lead Management, Sales Enablement, CRM & Automation and Pipeline Visibility. You’ll receive a Sales Effectiveness Score showing where you’re performing well and where there may be opportunities to improve.

How do you measure sales effectiveness?

Sales effectiveness shouldn’t be measured using a single metric. Conversion rates and revenue are important, but they only show part of the picture.

You should also consider how effectively leads are managed, how consistently opportunities progress through your sales process, the length of your sales cycle, CRM adoption, use of automation, pipeline visibility and whether your team has the tools and resources they need to sell effectively.

How can I improve sales effectiveness?

Improving sales effectiveness starts by understanding what’s preventing your sales team from performing at its best.

This could mean improving your sales process, responding to leads faster, giving your team better sales resources, simplifying your CRM, automating repetitive tasks or improving pipeline reporting.

The right improvements will depend on where the weaknesses are in your existing sales function, which is why assessing your current performance is a useful place to start.

How can CRM improve sales effectiveness?

A CRM should do more than store contact and deal information. Used effectively, it can help structure your sales process, prioritise opportunities, automate repetitive tasks, improve follow-up and give you better visibility over your pipeline.

The technology itself isn’t the answer, however. Your CRM needs to support the way your business sells rather than forcing your sales process around the software.

FREE PERSONALISED SALES EFFECTIVENESS REPORT

How Effective Is Your Sales Function?